About the Project
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UX Hackathon: IKEA BuyBack
Overview
Project Context
Role
UX Designer + Researcher
Methods & Tools
Competitive Analysis, Usability Studies, Affinity Diagram, Figma/Figjam
Duration
3 Days
Team
8 Members
The Challenge
For this UX Hackathon, we expanded IKEA's sell-back program by redesigning the current online store. We were tasked with adding new features for customers to easily browse, list, see the missing parts and purchase second-hand furniture online (without visiting a local store). The goal was to streamline the process of giving furniture a second life, ensuring scalability and user-friendliness.
Problem / Solution Overview
IKEA’s sell-back program is part of a promise and purpose to become a more circular and sustainable business. By purchasing and offering second-hand products, IKEA presents a way for customers to give their furniture a second-life. With this project, we aim to make the program even more convenient and environmentally-friendly.
“How might we streamline and enhance the IKEA BuyBack and secondhand buying processes to be quicker, easier, more accessible, and educational, while aligning with IKEA’s goals and interests?”
The Outcome
Tackling the challenges through design
1
PainPoint
Scalability Issues
Current process that asks customers to submit a form and wait for approval is challenging to scale effectively.
Requires significant manpower for product submission, condition review, and online listing. how can this be automated?
Solution
Upload your Product image and have it checked by AI to assess the quality of your product.
Reduces man power and speed up reselling process
Before
After
2
PainPoint
Incentive
Requires significant manpower for product submission, condition review, online listing, and travel.
Solution
Provide options for customers to schedule pickup or drop-off of furniture by offering delivery trucks and designated pickup/drop-off locations.
Implement a royalty or reward system for customers who sell their furniture back to Ikea.
After
User gets to choose if they want to pick-up or get the item delivered to their home through a delivery system
This will allow the user to not have to go and pick up the product themselves
3
PainPoint
Secondhand Market
Currently customers are only allowed to resell their Ikea products
Solution
Allow customers to view both secondhand and new items on the Ikea online store.
Display environmental impact metrics for every product to promote sustainability.
After
Keeping IKEA’s Interest in mind we added the Newer items below the Second-hand products
Research
Brainstorming + Affinity Mapping
Ideating on the solution
Solution #1
Improve user flow by decreasing time to find, and get started on buying or reselling furniture
Solutions #2
Adding different methods of transporting used furniture for users, as well as adding drop off locations
Solutions #3
Leverage AI as a tool to speed up process of obtaining price estimates for used furniture
Who are our users?
In order to understand users’ needs, we needed to
Prioritizing Solutions
Impact & Effort Graph
High Impact & Low Effort:
Delivery Trucks for drop-off and Pick-ups
Re-designing the Selling flow for Sellers
Re-designing the Buying flow for buyers
Showing IKEA’s new store items in the second hand Store
High Impact & High Effort:
Adding AI assistance to access the condition of the furniture on uploading the image
Creating the estimation of the price of the Product
Information Architecture
Impact & Effort Graph
LET’S COOKUP SOME
MAGIC TOGETHER
